In Japan, they have a whole business card ceremony called meishi koukan (名刺交換). Most countries have very similar business etiquette practices as the United States, but China and Japan are major exceptions. We especially appreciate the grain texture included in the design suite, a nod to the large live oaks that dot the property.Įven if you’re working in the middle of nowhere in North Dakota, chances are if you do enough deals, you’re going to work with people from other cultures. These real estate cards lack formality, but not sophistication. These cards really nail a sense of place: the twin redfish jumping in the logo, and the clean, laid-back, all-caps typeface. The art direction for the collateral was responsible for conveying luxury, connection to nature, relaxation, and especially, possibility. At the time, the Kiawah River development was nothing but a vision and an empty landscape. SDCO Partners was tasked with creating a brand for a new development near Kiawah Island, South Carolina, that spoke to its natural setting. The deep, rich-blue background gives an otherwise staid and traditional logo a bit of playfulness and punch and brings it safely into the 21st century.
The result is a lovely script typeface that wouldn’t have looked out of place on a logo in 1925. With their new look, they wisely chose to go timeless, rather than hip and trendy.
When Leading Real Estate Companies of the World ®, a trade group that promotes the most exclusive brokerages on the planet, decided on a complete rebrand, they chose to work with famed real estate branding agency, 1000watt.
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